A consumer perception study on CSR reputation shaping brand image in India
Supriya Chouthoy, Roshan Kazi, Rahul Dass, Mahima Mishra
| Year of publication: |
2023
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|---|---|
| Authors: | Chouthoy, Supriya ; Kazi, Roshan ; Dass, Rahul ; Mishra, Mahima |
| Published in: |
International journal of management & enterprise development : IJMED. - Genève : Inderscience Enterprises, ISSN 1741-8127, ZDB-ID 2204988-5. - Vol. 22.2023, 2, p. 91-109
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| Subject: | corporate social responsibility | CSR | social marketing | strategy | sustainability | corporate responsibility | India | Corporate Social Responsibility | Corporate social responsibility | Indien | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Firmenimage | Corporate reputation | Marketingmanagement | Marketing management | Social Marketing | Social marketing | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJMED.2023.130157 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014316643