A content analysis of fear appeal advertising in Canada, China, and France
Boris Bartikowski, Michel Laroche, Marie-Odile Richard
| Year of publication: |
2019
|
|---|---|
| Authors: | Bartikowski, Boris ; Laroche, Michel ; Richard, Marie-Odile |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 103.2019, p. 232-239
|
| Subject: | Content analysis | Cross-cultural comparison | Fear advertising | Print magazines | Types of fear appeal | Frankreich | France | Kanada | Canada | Werbewirkung | Advertising effects | China | Vergleich | Comparison | Printwerbung | Print advertising | Angst | Anxiety | Werbung | Advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2019.01.049 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012104211