A CONTENT ANALYSIS OF SOURCE-MESSAGE HETEROGENEITY IN MASS MEDIA COVERAGE OF AGROBIOTECHNOLOGY

In this paper, we use content analysis to examine the use of sources by US and UK newspaper reporters from 1990 to 1999. Positive (benefit) or negative (risk) messages are correlated with the "source" type in order to determine the degree of source-message heterogeneity in media reporting of agrobiotechnology.

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Year of publication:	2001
Authors:	Marks, Leonie A. ; Kalaitzandonakes, Nicholas G. ; Zakharova, Lucy
Institutions:	Agricultural and Applied Economics Association - AAEA
Subject:	Research and Development/Tech Change/Emerging Technologies \| Teaching/Communication/Extension/Profession

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Extent:	application/pdf
Series:	2001 Annual meeting, August 5-8, Chicago, IL.
Type of publication:	Book / Working Paper
Notes:	The text is part of a series 2001 Annual meeting, August 5-8, Chicago, IL Number 20555
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10005536727