A content analysis of sponsor representation across professional sport websites : extension of attribute typology
David Berardone, Sheila Nguyen and Paul Turner
| Year of publication: |
2011
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|---|---|
| Authors: | Berardone, David ; Nguyen, Sheila ; Turner, Paul |
| Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 21942924. - Vol. 10.2011, 3/4, p. 286-305
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009869677