A contingency analysis of the impact of salesperson's effort on satisfaction and performance in selling new products
| Year of publication: |
1998
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|---|---|
| Authors: | Atuahene-Gima, Kwaku ; Micheal, Kamel |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 32.1998, 9-10, p. 904-921
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