A contingency model in establishing brand loyalty : relationship age as a moderator
Chao-Chin Huang, Chung-Yuan Tsay, Shih-Chieh Fang, Shyh-Ming Huang
| Year of publication: |
2023
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|---|---|
| Authors: | Huang, Chao-Chin ; Tsay, Chung-Yuan ; Fang, Shih Chieh ; Huang, Shyh-Ming |
| Published in: |
Corporate reputation review. - London : Palgrave Macmillan, ISSN 1479-1889, ZDB-ID 2031776-1. - Vol. 26.2023, 1, p. 19-32
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| Subject: | Brand loyalty | Brand relationship quality (BRQ) | Partial least squares (PLS) | Relational bonds | Relationship age | Retail service | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Markentreue | Partielle kleinste Quadrate | Partial least squares | Markenartikel | Brand | Einzelhandel | Retail trade | Strukturgleichungsmodell | Structural equation model | Markenführung | Brand management | Markenimage | Brand image | Altersgruppe | Age group | Kundenzufriedenheit | Customer satisfaction |
| Description of contents: | Description [doi.org] |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41299-021-00131-7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014225818