A contingency view of Porter's "generic strategies"
Alan I. Murray
| Year of publication: |
1988
|
|---|---|
| Authors: | Murray, Alan I. |
| Published in: |
The Academy of Management review : AMR. - Valhalla, NY : Academy of Management, ISSN 0363-7425, ZDB-ID 196768-X. - Vol. 13.1988, 3, p. 390-400
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| Subject: | Michael E. Porter | Unternehmensplanung | Corporate planning | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001068238