A contingent approach to country-of-origin effects on foreign products evaluation : interaction of facets of country image with product classes
Camila Costa, Jorge Carneiro, Rafael Goldszmidt
| Year of publication: |
October 2016
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| Authors: | Costa, Camila ; Carneiro, Jorge Manoel Teixeira ; Goldszmidt, Rafael |
| Published in: |
International business review : the official journal of the European International Business Academy. - Amsterdam [u.a.] : Elsevier, ISSN 0969-5931, ZDB-ID 1164338-9. - Vol. 25.2016, 5, p. 1066-1075
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| Subject: | Country-of-origin effect | Country image effect | Foreign product evaluation | Product class | Product category | International marketing | Herkunftsbezeichnung | Designation of origin | Internationales Marketing | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Ursprungsregeln | Rules of origin |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ibusrev.2016.01.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011545668