A conversation with Jonathan Low

In this conversation, Jon Low explores an array of issues that form a perspective and a set of principles for operating in our intangible asset, knowledge‐based economy. Low’s research has given him cutting‐edge insights as well as a basis for assessing intangibles that make up the bulk of wealth in the new economy. He discusses how decisions are based on non‐financial information, the major and recent change in the world’s wealth, the nine factors of value and how they work in different types of organizations, and trends that will be shaping the next phase of our era. Included are findings and trends derived from Low’s participation in the Brookings Institution’s study, Unseen Wealth .