A corrective-advertising study
[von] Harold H. Kassarjian; Cynthia J. Carlson and Paula E. Rosin. William Pride
| Year of publication: |
1975
|
|---|---|
| Authors: | Kassarjian, Harold H. ; Carlson, Cynthia J. ; Rosin, Paula E. |
| Other Persons: | Pride, William (contributor) |
| Published in: |
Public policy issues in marketing. - Lexington, Mass. [u.a.] : Lexington Books, ISBN 0-669-98038-2. - 1975, p. 75-87
|
| Description of contents: |
Pride, William: Commentary. Corrective advertising and public policy. S. 89-91
|
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002170738