"A critical assessment of the strategic position of Melcom within the retail industry in Ghana"
Elvis Asiedu (Department of Business Management, Servicio National de Aprendizaje (SENA), -Neiva-Huila, Colombia-South America)
| Year of publication: |
October-December 2015
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|---|---|
| Authors: | Asiedu, Elvis |
| Published in: |
Inventi impact: retailing & consumer services. - Bhopal : Inventi Journals, ISSN 2249-099X, ZDB-ID 2821954-5. - 2015, 4, p. 212-218
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| Subject: | Strategic management | Genetic strategies | Differentiation | Cost leadership | Resource based-view | Competitive advantage | Melcom | Strategisches Management | Ghana | Wettbewerbsvorteil | Einzelhandel | Retail trade | Wettbewerbsstrategie | Competitive strategy | Ressourcenorientierter Ansatz | Resource-based view |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011477558