A critical comparison of offline focus groups, online focus groups and e-Delphi
Elisabeth Brüggen; Pieter Willems
| Year of publication: |
2009
|
|---|---|
| Authors: | Brüggen, Elisabeth ; Willems, Pieter |
| Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - London : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 51.2009, 3, p. 363-381
|
| Subject: | Marktforschung | Market research | Online-Marketing | Internet marketing | Zielgruppe | Target group | Delphi-Methode | Delphi technique |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003847201