A critical review of the value concept in the international marketing context
Sardana Islam Khan, Ho Yin Wong and Parves Sultan
| Year of publication: |
2020
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|---|---|
| Authors: | Khan, Sardana Islam ; Wong, Ho Yin ; Sultan, Parves |
| Published in: |
Value in marketing : retrospective and perspective stance. - New York : Routledge, ISBN 978-0-429-26433-7. - 2020, p. 126-144
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| Subject: | EU-Binnenmarkt | Single European market | EU-Staaten | EU countries | Internationales Marketing | International marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012151144