A cross-cohort changepoint model for customer-base analysis
Arun Gopalakrishnan, Eric T. Bradlow, Peter S. Fader
| Year of publication: |
March-April 2017
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|---|---|
| Authors: | Gopalakrishnan, Arun ; Bradlow, Eric T. ; Fader, Peter |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 36.2017, 2, p. 195-213
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| Subject: | changepoint | cross-cohort | hierarchical Bayesian | forecasting | customer-base analysis | customer lifetime value | reversible-jump MCMC | Kundenwert | Customer value | Prognoseverfahren | Forecasting model | Bayes-Statistik | Bayesian inference | Markov-Kette | Markov chain | Theorie | Theory | Beziehungsmarketing | Relationship marketing | Monte-Carlo-Simulation | Monte Carlo simulation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2016.1007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011672435