A cross-cultural analysis of print advertising targeted to Hispanic and Non-Hispanic American consumers
by Nitish Singh; Boris Bartikowski
| Year of publication: |
2009
|
|---|---|
| Authors: | Singh, Nitish ; Bartikowski, Boris |
| Published in: |
Thunderbird international business review. - New York, NY : Wiley, ISSN 1096-4762, ZDB-ID 1411657-1. - Vol. 51.2009, 2, p. 151-164
|
| Subject: | Hispano-Amerikaner | Hispanics | Interkulturelles Management | Cross-cultural management | Printwerbung | Print advertising | Konsumentenverhalten | Consumer behaviour | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003824272