A cross-cultural application of the Affective Response to Consumption scale: Investigating US-American and Austrian passengers on long-haul flights
| Year of publication: |
2013
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|---|---|
| Authors: | Ganglmair-Wooliscroft, Alexandra ; Wooliscroft, Ben |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 66.2013, 6, p. 765-770
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