A cross-cultural assessment of the advertising agency selection process: An empirical test in Korea and New Zealand
| Year of publication: |
2001
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|---|---|
| Authors: | Na, W. ; Marshall, R. |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Henley-on-Thames [u.a.] : World Advertising Research Center, ISSN 0261-9903, ZDB-ID 832054. - Vol. 20.2001, 1, p. 49-66
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