A cross-cultural benefit segmentation analysis to evaluate the traditional assimilation model
Roger Calantone ; Michael Morris ; Jotindar Johar
| Year of publication: |
1985
|
|---|---|
| Authors: | Calantone, Roger J. |
| Other Persons: | Morris, Michael H. (contributor) ; Johar, Jotindar (contributor) |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 2.1985, 3, p. 207-217
|
| Subject: | Ethnische Gruppe | Ethnic group | Marktforschung | Market research | Kanada | Canada |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001041181