A cross-cultural case study of consumers' communications about a new technological product
Sérgio Moro, Guilherme Pires, Paulo Rita, Paulo Cortez
| Year of publication: |
2020
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|---|---|
| Authors: | Moro, Sérgio ; Pires, Guilherme D. ; Rita, Paulo ; Cortez, Paulo |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 121.2020, p. 438-447
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| Subject: | Cosmopolitanism | New technological product | Social media | Standardisation and adaptation | Text mining | Topic modelling | Social Web | Social web | Technischer Fortschritt | Technological change | Konsumentenverhalten | Consumer behaviour | Standardisierung | Standardization | Innovationsdiffusion | Innovation diffusion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2018.08.009 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012417365