A cross-cultural comparison of expatriates' shopping behaviour
Year of publication: |
2012
|
---|---|
Authors: | Wijnen, Geri J. ; Kemperman, Astrid D. A. M. ; Janssen, Ingrid I. |
Published in: |
Journal of business strategies. - Huntsville, Tex. : [Verlag nicht ermittelbar], ISSN 0887-2058, ZDB-ID 2055029-7. - Vol. 29.2012, 2, p. 125-156
|
Subject: | Auslandsaufenthalt | Expatriate assignment | Konsumentenverhalten | Consumer behaviour | Vergleich | Comparison | Interkulturelles Management | Cross-cultural management | Kulturelle Identität | Cultural identity | Multinationales Unternehmen | Transnational corporation | Einzelhandel | Retail trade | Großbritannien | United Kingdom | Online-Handel | Online retailing |
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