A cross-cultural comparison of individualism's moderating effect on bonding and commitment in banking relationships
| Year of publication: |
2009
|
|---|---|
| Authors: | Dash, Satyabhusan ; Bruning, Ed ; Guin, Kalyan Ku |
| Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 27.2009, 1, p. 146
|