A cross-cultural comparison of millennials’ engagement with and donation to nonprofits : a hybrid U&G and TAM framework
Bela Florenthal, Manar Awad
| Year of publication: |
2021
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|---|---|
| Authors: | Florenthal, Bela ; Awad, Manar |
| Published in: |
International review on public and non-profit marketing. - Berlin : Springer, ISSN 1865-1992, ZDB-ID 2423129-0. - Vol. 18.2021, 4, p. 629-657
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| Subject: | Nonprofits | Social media sites | Millennials | Engagement | Entertainment | Subjective norm | Interpersonal utility | Donations | U&G | TPB | Fundraising | Nonprofit-Organisation | Nonprofit organization | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Altersgruppe | Age group | Online-Marketing | Internet marketing | Ehrenamtliche Arbeit | Voluntary work |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s12208-021-00292-5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012703848