A cross-cultural investigation of relationship marketing effectiveness in retail services: a contingency approach
Gaby Odekerken-Schröder, Kristof De Wulf and Kristy E. Reynolds
| Year of publication: |
2005
|
|---|---|
| Authors: | Odekerken-Schröder, Gaby ; De Wulf, Kristof ; Reynolds, Kristy E. |
| Published in: |
Research on international service marketing : a state of the art. - Amsterdam : Elsevier Jai, ISBN 0-7623-1185-1. - 2005, p. 33-73
|
| Subject: | Beziehungsmarketing | Relationship marketing | Kontingenztheorie | Contingency theory | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Kulturelle Identität | Cultural identity |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002976486