A cross-cultural investigation of the stereotype for salespeople : professionalizing the profession
Christophe Fournier, Emmanuel Chéron, John F. Tanner Jr., P. J. Bikanda, and Jorge A. Wise
| Year of publication: |
2014
|
|---|---|
| Authors: | Fournier, Christophe ; Chéron, Emmanuel ; Tanner, John F. ; Bikanda, P. J. ; Wise, Jorge A. |
| Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 1045971-6. - Vol. 36.2014, 2, p. 132-143
|
| Subject: | salespeople stereotype | selling function | student perceptions | sales education | Cameroon | France | Japan | Mexico | United States | Verkaufspersonal | Salespeople | USA | Frankreich | Mexiko | Verkauf | Selling | Studierende | Students | Kamerun | Vergleich | Comparison |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010393243