A cross-lagged analysis of the reciprocal effects of perceived value and retail brand equity
by Julia Weindel and Bernhard Swoboda
| Year of publication: |
2016
|
|---|---|
| Authors: | Weindel, Julia ; Swoboda, Bernhard |
| Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 38.2016, 2, p. 92-104
|
| Subject: | Perceived Value | Retail Brand Equity | Fashion Retailing | Grocery Retailing | Cross Lagged Analysis | Markenimage | Brand image | Einzelhandel | Retail trade | Markenführung | Brand management | Mode | Fashion | Lebensmitteleinzelhandel | Food retailing | Textilhandel | Textile distribution | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011566850