A culture-based approach to understanding the adoption and diffusion of new products across countries
| Year of publication: |
2008
|
|---|---|
| Authors: | Yalcinkaya, Goksel |
| Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 25.2008, 2, p. 202-214
|