A customer-based approach for selecting attributes and levels for preference measurement and new product development
Michael Steiner, Roland Helm, Verena Hüttl-Maack
| Year of publication: |
2016
|
|---|---|
| Authors: | Steiner, Michael ; Helm, Roland ; Hüttl-Maack, Verena |
| Published in: |
International journal of product development : IJPD. - Olney, Bucks : Inderscience Enterprises, ISSN 1477-9056, ZDB-ID 2164924-8. - Vol. 21.2016, 4, p. 233-266
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| Subject: | preference measurement | new product development | customers' needs | attribute sets | Produktentwicklung | New product development | Konsumentenverhalten | Consumer behaviour | Messung | Measurement | Präferenztheorie | Theory of preferences | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011737706