A customer-dominant logic of service
Kristina Heinonen, Tore Strandvik and Karl-Jacob Mickelsson; Bo Edvardsson and Erik Sundström ...
| Year of publication: |
2010
|
|---|---|
| Authors: | Heinonen, Kristina ; Strandvik, Tore ; Mickelsson, Karl-Jacob ; Edvardsson, Bo ; Sundström, Erik |
| Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5818, ZDB-ID 2491767-9. - Vol. 21.2010, 4, p. 531-548
|
| Subject: | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Wertanalyse | Value analysis | Dienstleistungsmanagement | Service management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008656284