A customer lifetime value model for the banking industry : a guide to marketing actions
Yeliz Ekinci; Nimet Uray; Füsun Ülengin
| Year of publication: |
2014
|
|---|---|
| Authors: | Ekinci, Yeliz ; Uray, Nimet ; Ülengin, Füsun |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 48.2014, 3/4, p. 761-784
|
| Subject: | Artificial neural network | Last squares estimation | Customer lifetime value | Linear regression | Marketing decision | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Neuronale Netze | Neural networks | Prognoseverfahren | Forecasting model | Schätztheorie | Estimation theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010371622