A Customer Relationship Management Roadmap: What Is Known, Potential Pitfalls, and Where to Go
| Year of publication: |
2005
|
|---|---|
| Authors: | Boulding, William ; Staelin, Richard ; Ehret, Michael ; Johnston, Wesley J. |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 69.2005, 4, p. 155-166
|