A data-driven approach to measure restaurant performance by combining online reviews with historical sales data
Elizabeth Fernandes, Sérgio Moro, Paulo Cortez, Fernando Batista, Ricardo Ribeiro
| Year of publication: |
2021
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|---|---|
| Authors: | Fernandes, Elizabeth ; Moro, Sérgio ; Cortez, Paulo ; Batista, Fernando ; Ribeiro, Ricardo |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 94.2021, p. 1-10
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| Subject: | Business performance | Customer relationship management | Data analytics | Online review | Restaurant management | Text mining | Gastronomie | Restaurant industry | Beziehungsmarketing | Relationship marketing | Data Mining | Data mining | Virales Marketing | Viral marketing | Social Web | Social web | Performance-Messung | Performance measurement | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Unternehmenserfolg | Firm performance | IT-gestütztes Marketing | Computer-assisted marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2020.102830 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012495005