A data-driven approach to measure restaurant performance by combining online reviews with historical sales data
Year of publication: |
2021
|
---|---|
Authors: | Fernandes, Elizabeth ; Moro, Sérgio ; Cortez, Paulo ; Batista, Fernando ; Ribeiro, Ricardo |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 94.2021, p. 1-10
|
Subject: | Business performance | Customer relationship management | Data analytics | Online review | Restaurant management | Text mining | Gastronomie | Restaurant industry | Beziehungsmarketing | Relationship marketing | Data Mining | Data mining | Virales Marketing | Viral marketing | Social Web | Social web | Performance-Messung | Performance measurement | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Unternehmenserfolg | Firm performance | IT-gestütztes Marketing | Computer-assisted marketing |
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