A DEA-based measurement of effectiveness of provincial image advertisement for local tourism destination : evidence from China
Hua-Qing Wu, Yi-Xian Liu, De-Lin Zhuang and Wei-Dong Zhu
| Year of publication: |
2014
|
|---|---|
| Authors: | Wu, Hua-Qing ; Liu, Yi-Xian ; Zhuang, De-Lin ; Zhu, Wei-Dong |
| Published in: |
International journal of management and decision making : IJMDM. - Geneva : Inderscience Enterprises Ltd., ISSN 1462-4621, ZDB-ID 2083012-9. - Vol. 13.2014, 2, p. 192-206
|
| Subject: | image advertising | tourism destination | efficiency evaluation | data envelopment analysis | DEA | Data-Envelopment-Analyse | Data envelopment analysis | China | Werbewirkung | Advertising effects | Destinationsmanagement | Destination management | Werbung | Advertising | Tourismusregion | Tourism destination | Tourismusmarketing | Tourism marketing | Markenimage | Brand image |
| Extent: | Kt. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010406277