A decision model for planning marketing mix, price and production in an agile environment
| Year of publication: |
2008
|
|---|---|
| Authors: | Lee, Jimmy ; Chung, C. H. ; Calantone, Roger ; Haggblom, Ted |
| Published in: |
Modelling, measurement and control / D. - Tassin : AMSE Press, ISSN 1240-4551, ZDB-ID 1147757x. - Vol. 29.2008, 2, p. 55-74
|