A decision support model for selecting product-service benefit positionings
| Year of publication: |
2002
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|---|---|
| Authors: | Krieger, Abba M. ; Green, P.E. |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 2430034. - Vol. 142.2002, 1, p. 187-202
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