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Towards a decision support system for hierarchically allocating marketing resources across and within product groups
Gijsbrechts, E., (1985)
Information technology investments and aggregate productivity
Choi, Paul Moon Sub, (2016)
A performance measurement application for a wastewater treatment plant
Rao, Mohan, (2015)
Towards a product group marketing resource allocation model
Gijsbrechts, E., (1982)
Towards hierarchical linking of marketing resource allocation to market areas and product groups [Rev. vers.]
Gijsbrechts, E., (1984)