A decision tree approach to modeling the private label apparel consumer
Marguerite Moore; Jason M. Carpenter
| Year of publication: |
2010
|
|---|---|
| Authors: | Moore, Marguerite ; Carpenter, Jason M. |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 28.2010, 1, p. 59-69
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group | Bekleidung | Clothing | Handelsmarke | Store brand | Entscheidungsbaum | Decision tree | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003940482