A deep hybrid learning model for customer repurchase behavior
Jina Kim, Hong Geun Ji, Soyoung Oh, Syjung Hwang, Eunil Park, Angel P. del Pobil
| Year of publication: |
2021
|
|---|---|
| Authors: | Kim, Jina ; Ji, HongGeun ; Oh, Soyoung ; Hwang, Syjung ; Park, Eunil ; Pobil, Angel Pasqual del |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 59.2021, p. 1-5
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| Subject: | Deep learning | Smartphone | Customer repurchase | Online review | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing | Lernprozess | Learning process | Mobiltelefon | Mobile phone | Kundenzufriedenheit | Customer satisfaction | Aktienrückkauf | Share repurchase | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2020.102381 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012433833