A DEFT Approach to Trend-Based Foresight

Trend projection is a critical element of most forecasting models. Automatic forecasting methods typically glean trends from past data and extrapolate these trends forward, but do so without consideration of the forces that nurture the trend – and that eventually may turn on it. Adam Gordon’s DEFT framework helps you probe behind the trend to identify the underlying Drivers, Enablers, Friction, and Turners. Copyright International Institute of Forecasters, 2010