A Descriptive Study on Internet Banking Behaviour Amongst Small Grocery Shops in Pune City

Banking through the web technology has arisen as an essential part for accomplishing higher efficiency in the banking system, control of activities and decrease of cost by supplanting paper-based and work serious techniques with computerized measures hence prompting higher efficiency and productivity. Internet banking is popular in India now because of Digital India campaign announced by Government of India. This research study focuses on the understanding the use of Internet banking usage and problem faced by small grocery shop in Pune city. The major outcome of this study will be helpful to understand how small shoppers react on internet banking service provided by banks. The result is very surprising that small shop owners are having less knowledge about internet banking and rigours awareness campaign is necessary