A Desires Congruency Model of Consumer Satisfaction
| Year of publication: |
1993
|
|---|---|
| Authors: | Spreng, Richard A. ; Olshavsky, Richard W. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 21.1993, 3, p. 169-178
|