A differential game of advertising under vertical differentiation
Luca Colombo and Luca Lambertini
| Year of publication: |
2006
|
|---|---|
| Authors: | Colombo, Luca ; Lambertini, Luca |
| Published in: |
The economics of vertically differentiated markets. - Cheltenham[u.a.] : Edward Elgar. - 2006, p. 191-207
|
| Subject: | Werbung | Advertising | Spieltheorie | Game theory | Produktdifferenzierung | Product differentiation | Duopol | Duopoly | Produktqualität | Product quality |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003389805