A diffusion model for measuring electronic community growth and value
Anat Toder-Alon; Paul D. Berger; Bruce D. Weinberg
| Year of publication: |
2010
|
|---|---|
| Authors: | Toder-Alon, Anat ; Berger, Paul D. ; Weinberg, Bruce D. |
| Published in: |
Journal of targeting, measurement and analysis for marketing. - Basingstoke : Palgrave Macmillan, ISSN 0967-3237, ZDB-ID 2189090-0. - Vol. 18.2010, 1, p. 33-47
|
| Subject: | Electronic Commerce | E-commerce | Social Web | Social web | Kundenwert | Customer value | Messung | Measurement |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003964162