A discourse analytical approach to qualitative marketing research
Per Skålén
| Year of publication: |
2010
|
|---|---|
| Authors: | Skålén, Per |
| Published in: |
Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. 13.2010, 2, p. 103-109
|
| Subject: | Diskurstheorie | Discourse theory | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003978222