A discrete choice experimental approach to understand sports event tourists’ in-stadium beer consumption preferences
Seong Ok Lyu, Jinsoo Hwang
| Year of publication: |
2021
|
|---|---|
| Authors: | Lyu, Seong Ok ; Hwang, Jinsoo |
| Subject: | beer | discrete choice experiment | alcohol use disorders identification test | professional sporting event | sports event tourist | willingness to pay | Sportveranstaltung | Sport event | Zahlungsbereitschaftsanalyse | Willingness to pay | Diskrete Entscheidung | Discrete choice | Bier | Beer | Urlaubsverhalten | Holiday behaviour | Großveranstaltung | Big event | Experiment | Alkoholkonsum | Alcohol consumption | Sport | Sports | Konsumentenverhalten | Consumer behaviour | Event-Marketing | Event marketing | Sportmarketing | Sports marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1096348021992099 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012592425