A Discriminant Analysis of Managers' Perceptions of the Value of Marketing Research and its Effect on Business Performance
| Year of publication: |
2005
|
|---|---|
| Authors: | Ogunmokun, Gabriel ; Chin, Iris ; McPhail, Janelle |
| Published in: |
International journal of management. - Poole, ISSN 0813-0183, ZDB-ID 10574487. - Vol. 22.2005, 1, p. 32-40
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