A dual-sequence framework for B2C relationship formation : moderating effects of employee communication style in online group chat
Pratibha A. Dabholkar; Willemijn M. van Dolen; Ko de Ruyter
| Year of publication: |
2009
|
|---|---|
| Authors: | Dabholkar, Pratibha A. ; Dolen, Willemijn M. van ; Ruyter, Ko de |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 26.2009, 2, p. 145-174
|
| Subject: | Beziehungsmarketing | Relationship marketing | Kommunikation | Communication | Social Web | Social web | Web 2.0-Technologien | Web 2.0 technologies | Europa | Europe |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003812264