A dynamic advertising model with reference price effect
Year of publication: |
October/December 2015
|
---|---|
Authors: | Zhang, Qiao ; Zhang, Jianxiong ; Tang, Wansheng |
Published in: |
RAIRO / Operations research. - Les Ulis : EDP Sciences, ISSN 0399-0559, ZDB-ID 1481534-5. - Vol. 49.2015, 4, p. 669-688
|
Subject: | Advertising | reference price | Goodwill | maximum principle | Preismanagement | Pricing strategy | Werbung | Konsumentenverhalten | Consumer behaviour | Theorie | Theory |
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