A dynamic advertising model with reference price effect
Qiao Zhang, Jianxiong Zhang and Wansheng Tang
| Year of publication: |
October/December 2015
|
|---|---|
| Authors: | Zhang, Qiao ; Zhang, Jianxiong ; Tang, Wansheng |
| Published in: |
RAIRO / Operations research. - Les Ulis : EDP Sciences, ISSN 0399-0559, ZDB-ID 1481534-5. - Vol. 49.2015, 4, p. 669-688
|
| Subject: | Advertising | reference price | Goodwill | maximum principle | Werbung | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Preis | Price |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1051/ro/2014063 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011546692