A dynamic advertising problem when demand is sensitive to the credit period and stock of advertising goodwill
Tsu-Pang Hsieh, Chung-Yuan Dye and Kuei Kuei Lai
| Year of publication: |
2020
|
|---|---|
| Authors: | Hsieh, Tsu-Pang ; Dye, Chung-Yuan ; Lai, Kuei-Kuei |
| Published in: |
Journal of the Operational Research Society. - London : Taylor and Francis, ISSN 1476-9360, ZDB-ID 2007775-0. - Vol. 71.2020, 6, p. 948-966
|
| Subject: | advertising effort | default risk | goodwill | Trade credit | Werbung | Advertising | Lieferantenkredit | Geschäftswert | Goodwill | Kreditrisiko | Credit risk | Theorie | Theory | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/01605682.2019.1595189 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012264490