A dynamic approach to country-of-origin effect
| Year of publication: |
1998
|
|---|---|
| Authors: | Lampert, Shlomo I. ; Jaffe, Eugene D. |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 32.1998, 1-2, p. 61-78
|