A dynamic framework for managing customer engagement on social media
Sara Shawky, Krzysztof Kubacki, Timo Dietrich, Scott Weaven
| Year of publication: |
2020
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|---|---|
| Authors: | Shawky, Sara ; Kubacki, Krzysztof ; Dietrich, Timo ; Weaven, Scott |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 121.2020, p. 567-577
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| Subject: | Digital media | Engagement | Framework | Multi-actor ecosystem | Qualitative studies | Social media | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Digitale Medien | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Kundenintegration | Customer integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2020.03.030 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012417378